Grithaus: An Introduction
Megan Linebarger, CEO
Grithaus Agency is a collective of talented individuals who bring together the skills, experience and know-how to elevate our clients to the next level through their PR and content marketing efforts. While you might not recognize the name, we are not new on the scene; on the contrary, we’ve been here for quite some time. Since 2001 to be exact.
When we founded the agency, we focused on offering support for marketing and PR initiatives for businesses in the media and entertainment industry. Twenty years later, after a lot of growth and some growing pains, we are ready for our next chapter. Today, we officially and lovingly say goodbye to Zazil Media Group and hello to Grithaus Agency.
Evolving into Grithaus means embracing the changing times, and building out our service offerings on top of an already rock solid foundation. With the launch of Grithaus comes an expansion into content services that fits hand-in-hand with our media relations expertise. We’ve always excelled in traditional PR, offering support geared towards brand publicity and outreach, but the media landscape has changed. To be effective communicators, we need to triumph over all four pillars of the PESO model: paid, earned, shared and owned media.
To do so, we have added integrated content development and marketing into our list of services. Relaunching as Grithaus is just as much a need for a refresh as it is a new way to brand ourselves as a different kind of agency that can deliver on all aspects of marketing and communications. Our services perfectly complement one another in order to help clients define their messaging to make them stand out from the rest at every step of the customer journey.
Through it all, we have maintained what is most important to us: our core identity and company culture. This agency has and always will be a place that is welcoming to all, where we value equity, integrity, work-life balance, and the ability and willingness to bring one’s personal best to the table, above all else. Grithaus embodies all this and more. When we embarked on the mission of rebranding the agency, we landed on grit and knew it fit us to a T: courage, conscientiousness, perseverance, resilience and passion are the five characteristics of grit. It couldn’t be more right for this group of individuals we call our work family.
Our goal at Grithaus is to bring value, care and meaning to our clients’ businesses through a sincere working relationship to make them the best they can be. We believe in true partnership: we are an extension of our client’s teams and they are an extension of ours. We are ever-expanding, bringing in new talent, ideas, and partners to continue to make Grithaus Agency exactly what we have dreamed it to be.
Many people know (and, we think, love) us as Zazil Media Group. While the name Zazil might be going away, the essence of who we are as a company is only becoming stronger. We hope you’ll join us on this exciting journey. Welcome to Grithaus.